Before the boom of YouTube tutorials and nascent of Instagram, makeup sold at your local beauty supply store carried a very icky stigma. Viewed as low-quality and for the type of girls that wore foundation disturbingly different from their décolletage; there was almost never a good (enough) reason to resort to makeup there. But within the last two years or so, brands sold almost exclusively at the beauty supply … Continue reading Beauty Supply Stores And Instagram Brands: Products From The New Landscape Of Makeup Shopping