THE GLAM DOWN: Brand New Makeup Line, The Estee Edit, Is So Good!

The Estee Edit is legendary makeup brand Estee Lauder‘s newest initiative towards appealing to beauty-loving millennial consumers. The roll-out officially began several weeks ago with their Instagram and Twitter pages, alongside the hashtag #beautyattitudes. The label also prettily magnified the It girl lifestyle in their ads featuring Irene Kim, a Seattle-born, Korea living fashion influencer. And Kendall Jenner, who may not need an introduction because she’s a part … Continue reading THE GLAM DOWN: Brand New Makeup Line, The Estee Edit, Is So Good!

AMC’s Mad Men for Estee Lauder

The mini set is inspired by the 1960s beauty statements of the middle to higher class echeleon of women (as seen on the hit AMC show).  An accostumed raspberry red lipstick (“Cherry”) and not blush but salmon pink cream rouge(“Evening Rose”) packaged in Lauder’s regular gold vintage-looking compacts and tubes. Mad Men also had an in-store clothing line with Banana Republic, with clothes even more ’60s working men and women influenced … Continue reading AMC’s Mad Men for Estee Lauder