Last summer, Glossier, a spin-off skincare line of the beauty blog Into The Gloss, introduced itself during a 3 weeks initiative called Summer Fridays. The public, whom the company hoped would turn into loyal customers, were welcomed into their showroom penthouse to view, test, and buy their products. I made sure to visit on the first Friday (it was gorgeous outside that day too. The penthouse offers a … Continue reading THE GLAM DOWN: Glossier Introduces Makeup To Its “Skin Is In” Lifestyle
In 2010, Emily Weiss, a then fashion assistant to a Vogue magazine stylist, created her beauty website Into the Gloss. While admittedly not knowing much about HTML and not feeling confident in her ability to write and edit posts on her own, she still however knew that she wanted her passion project to be beyond another orthodox beauty blog. From the start, instead of just … Continue reading Is Into The Gloss’ New ‘Glossier’ Skincare Worthy Of Space In Your Beauty Cabinet?