The Return of a More Inclusive Almay

The following article is the penultimate draft of the final report “ALMAY IS TRYING TO UNDO YEARS OF WHITE-WASHING ITS BEAUTY CAMPAIGNS”, published on Fashionista.com on April 5, 2018. The Return of a More Inclusive Almay by C. Shardae Jobson Color me surprised when I saw Almay’s latest commercial starring Rashida Jones. Jones may be on the lighter-skinned spectrum of celebrities who are biracial, but … Continue reading The Return of a More Inclusive Almay

THE GLAM DOWN: A Throwback to Essie’s “Mint Candy Apple”

My first two years in New York, there was only one nail polish color that mattered and it was Essie’s “Mint Candy Apple.” When I finally got my hands on a bottle of it, I was still working at Topshop in Soho and I recall so well how a coworker (her name was Margeaux) stopped me after I dropped off clothes for the second floor … Continue reading THE GLAM DOWN: A Throwback to Essie’s “Mint Candy Apple”

Why “What I’m Not Going To Buy” Anti-Hauls Are Ruling YouTube

(featured image courtesy of Kimberly Clark).   I stumbled across the YouTube phenomena of “Anti-hauls” and “What I’m Not Going To Buy” videos when I received the notice of Jackie Aina‘s latest upload with likewise words in the headline. (I subscribe to her channel). The featured image of the how-to guru looking very “Ehhhh” towards products surrounding her included the Shea Moisture haircare line and a … Continue reading Why “What I’m Not Going To Buy” Anti-Hauls Are Ruling YouTube