Yes, I am quoting a Britney Spears song in the headline. But seriously, Balmain’s newly released ads for their upcoming Fall/Winter collection are (reliably) gorgeous with its usual edge of femme fatale darkness. This time, the chosen ones, or models, Joan Smalls, Gigi Hadid and Kendall Jenner, posed with their sisters, Erika, Bella and Kylie. Family affair!
Bella Hadid is already a working model of her own. She’s currently in the new Ralph Lauren Denim and Supply campaign with Tinashe and Cody Simpson. Erika Smalls though? She is serving! And Kylie has done a lot of freelancing modeling projects that she’s posted on her (can we call it, infamous) Instagram. This is her first major, fashion house spotlight.
Kylie and Kendall
There’s also the brother act for the fall ads, featuring Armando and Fernando Cabral.
Anddddd don’t forget to be on the look out for when the Balmain x H&M capsule collection is also unleashed this Novmber 7. Otherwise known as, IT’S GOING DOWN!










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