FIN.A.LLY. The Kesh for American Apparel collection will be released on June 20th, as the visual artist so quietly revealed on her Instagram page just a few days ago and even as recently as yesterday. The release date was tightly kept under wraps until seemingly the last minute, but her followers kept a close eye and ear for details.
The capsule collection will feature a full clothing line of dresses, bottoms, and tops for men and women, and the central graphic is her most known illustration of a sharp-drawn eye with jagged eyelashes and surrounded by rectangles and squares. Kesh isn’t quite as widely known in America as she in the U.K., but she’s a bit of an online phenomenon. While based out of L.A., was at one point a fixture on the U.K. club and art scene. She’s also been the stylist/creative consultant for artist Natalia Kills, and is a favorite of colorful designer Jeremy Scott.
This is her first major retailer collab, and though she was tight-lipped about the release date, she’s been promoting her line on Instagram and at events, such as the Coachella Festival where she wore the cropped halter top and matching bottoms head to toe.
f you’re in L.A., you can attend the launch of the exclusive line that’s followed by a party. Details are below in the flyer. For the rest of us nationwide, be sure to head over to your nearest American Apparel as early as possible if interested. For the serious fashionistas out there, they will be the early bird trying to catch that limited edition Kesh worm…or item I should say.
Below the pics are video links of the line from Vine!
And again, if you in L.A. tomorrow on June 20, be there to join Kesh for the launch: